Privacy policy & cookie notice
Plain-English version: you tell us a bit about your business so we can help, we use it to reply and to keep you posted about our services, and we don’t sell it or hand it to anyone else for advertising. Google Analytics is the only tracking we run, and only once you say yes.
Last updated 1 October 2026
Who we are
Business By Numbers Pty Ltd (ACN 679 462 045) is an Australian advisory and bookkeeping firm providing Fractional CFO and Virtual CFO leadership, cash flow forecasting, management and board reporting, bookkeeping and BAS services. We are founded and run by Andrew Paton-Smith and Trevor Hartshorne.
If you have a question about this policy, or about your personal information, call us on 0457 943 716 or write to us through the enquiry form on this website.
What we collect
We only ask for what we genuinely need to help you:
- Enquiry details you type into our consultation form: your name, company, work email, phone number and the note about what you’d like clarity on.
- Anything you volunteer when we talk, whether on a call, by email, or during an engagement.
- Website usage information: the pages you view, how long you stay, the site that referred you, and your device and browser type. This is collected by Google Analytics.
Please don’t send us anything you consider commercially sensitive before we’ve spoken, as the form is a starting point, not a document upload.
Why we collect it
- To respond to your enquiry and, if you wish, arrange a discovery consultation.
- To deliver our services to you if you become a client.
- For marketing purposes: to follow up with you about our services, events and useful finance content, where you’d expect to hear from us.
- To understand which parts of our website are useful, so we can improve them.
- To keep proper records and meet our professional and tax obligations.
Marketing and your choices
If you send us an enquiry, we may contact you about our services. You can ask us to stop at any time: reply “unsubscribe” to any email or call 0457 943 716, and we’ll action it straight away with no questions asked.
We don’t buy contact lists, and we don’t send marketing to anyone who hasn’t asked us to.
Where it’s stored and how long
Your information is held in secure cloud systems operated for us by our platform providers. Some of those providers, including Google, may store data on servers outside Australia.
We keep enquiry and client records only as long as needed to provide our services, to follow up with you, and to meet our legal and professional record-keeping obligations. Once that period passes, we delete or anonymise it.
Your rights and how to use them
We follow the Australian Privacy Principles. You can ask us to:
- Show you the personal information we hold about you.
- Correct anything that’s wrong.
- Delete it, or stop using it for marketing.
- Explain how we handle a particular piece of information.
Just call 0457 943 716 or use the enquiry form and mark your message “privacy request”. There’s no cost, and we’ll respond within a reasonable period.
If you’re unhappy with how we’ve handled a privacy concern, you can raise it with us first, and then with the Office of the Australian Information Commissioner (oaic.gov.au).
Changes to this policy
We may update this policy as our services change. The version on this page is always the current one, and the date below shows when it last changed.
Questions about your privacy?
Talk to a founder, not a form.
Andrew and Trevor answer privacy questions personally, including requests for a copy of what we hold, or to delete it.