Fractional CFO • Virtual CFOAustralia-wideRegistered BAS AgentAdvisorli Authorised Partner

Revenue is growing. So why does cash still feel tight?

Business by Numbers provides fractional CFO and virtual CFO services for growing Australian businesses with $1M–$20M+ revenue. Get forward-looking financial strategy, rolling 13-week cash visibility, and Registered BAS Agent bookkeeping from one dedicated Australian team.

Take the 2-min check

Forward Cash Runway

See cash gaps 13 weeks before they hit

Strategic Decision-Making

Know the profit impact before hiring or spending

Boardroom Financial Clout

Senior commercial leadership without a $300k salary

Registered BAS Agent

Australian-based senior team

Built for $1M–$20M+ businesses

Advisorli Authorised Partner

The fractional CFO difference

Stop looking backward. Run your business forward.

A fractional CFO, often called a Virtual CFO, is a senior finance leader who embeds in your business a few days a month. You get the same strategic muscle as a full-time CFO: cash flow forecasting, growth modelling, profit strategy and boardroom-ready reporting, without the $300,000-plus salary.

The foundation

Your bookkeeper

Records transactions and reconciles accounts
Lodges BAS, payroll and compliance on time
Tells you where the money went
Answers your day-to-day finance questions

What we deliver

Your fractional CFO

Owns your rolling 13-week cash forecast
Models growth, pricing and hiring before you commit
Builds bank, investor and board-ready packs
Sits beside you in monthly strategy sessions
Challenges decisions before they cost you

The alternative

A full-time CFO

$300k+ salary, plus super and on-costs
One perspective, and hard to scale down
A long, expensive hire to get wrong

Not sure whether you need a bookkeeper, a CFO, or both? Take the 60-second assessment.

One connected finance team

From daily detail to the decisions that define your next chapter.

Virtual / Fractional CFO

Senior financial leadership without the full-time overhead. Your ambitions, turned into a practical financial roadmap.

Monthly advisory sessions
Budgets & margin analysis
Growth and funding strategy

Cash Flow & Modelling

See what's coming before it arrives, with live models built around the decisions in front of you.

Three-way forecasting
Working capital control
Scenario & runway planning

Management Reporting

Board-ready insight that cuts the noise and gives leaders the confidence to move quickly.

Executive board packs
KPI dashboards
Budget variance tracking

Bookkeeping & BAS

Reliable day-to-day finance operations, wired into the strategy and backed by our BAS Agent registration.

Bookkeeping & payroll
Superannuation
BAS prep & lodgement

Platform specialists

Specialist Reckon Accounts Hosted support

We are one of the few Australian bookkeeping and advisory firms with deep, native experience in Reckon Accounts Hosted. Whether your business relies on Reckon Hosted day-to-day and needs dependable bookkeeping, or you’re planning a steady path toward modern reporting and cash flow forecasting without disruption, we know the platform inside out.

Reckon Accounts Hosted
Xero
QuickBooks
MYOB

Advisorli Authorised Advisory Partner

Powered by Advisorli. Delivered by us.

Advisorli is the Financial Operating System for SMEs, connecting straight into Xero, QuickBooks, MYOB and Reckon One, so our advice runs on live numbers, not last month’s exports.

Learn more about Advisorli

Rolling 13-week cash flow

Spot cash gaps weeks before they arrive.

0–600 Business Health Score

Profitability, liquidity and growth, benchmarked.

Board & lender packs

Investor-ready, with automated variance analysis.

Indicative valuations

See how today’s decisions build enterprise value.

Advisorli Profit Drivers control panel showing live margin, cash runway, liquidity and leverage gauges — This is what your numbers look like on Advisorli: live, benchmarked, and board-ready.

Who we’re for

Built for the messy middle of growth.

Too complex for basic bookkeeping, not yet ready for a full-time CFO. That’s exactly our zone.

For fast-growing SMEs

Revenue is rising, complexity is following, and every decision carries more weight.

For tradies & field services

Real job, crew and margin visibility, not just a healthy top line.

For multi-entity groups

Reporting that makes sense across businesses, structures and stakeholders.

For founder-led businesses

Control and clarity, without becoming the finance department yourself.

A two-minute sense check

Bookkeeper or Virtual CFO?

Both matter. The real question is whether your challenge today is accuracy, direction, or both.

Tap every statement that sounds familiar.

Australian advice, personally delivered

Andrew & Trevor bring the numbers into the room.

Founded by Andrew Paton-Smith and Trevor Hartshorne, Business By Numbers Pty Ltd (ACN 679 462 045) brings fractional CFO advice and Registered BAS Agent bookkeeping together for growing Australian businesses. You work with one team across cash flow forecasting, management reporting, payroll and BAS, rather than separating financial strategy from the people keeping your books accurate.

Our advisory combines Advisorli's rolling 13-week cash forecasts and board-ready reporting with hands-on bookkeeping in Xero, QuickBooks, MYOB and Reckon Accounts Hosted. Whether you are planning a hire, reviewing margins or preparing lender information, the advice is grounded in your business's numbers.

SydneyNewcastleCentral CoastSutherland ShireAustralia-wide

Registered. Integrated. Accountable.

As a Registered BAS Agent and Advisorli Authorised Advisory Partner, we connect your day-to-day finance function with forward-looking advice. Bookkeeping and BAS provide the reliable foundation; forecasting and monthly advisory sessions turn it into decisions.